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عمومی::
مرکز خرید
As shown in the Table 1, the study of atmospheric effects is not only focusing in the shopping mall context.
, 2012; Kim & Moon, 2009; Yildirim & Akalin-baskaya, 2007; Guéguen & Petr, 2006; Liu & Jang, 2009; Heung & Gu, 2012; Yildirim, et al. 2007; North & Hargreaves, 1996), shopping malls (Babin et al.
This review discovered that eight studies were conducted in a laboratory setting while the other 22 studies conducted in the actual settings such as restaurants, shopping malls and stores.
Shopping mall
Lighting is believed to be another influential stimulus towards human and encourage positive affect towards customers especially in the shopping mall.
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